"What obituary would I want to have written about me?" Reid Hoffman asks, "What should I do with my life?" 

Posing these questions is an important first step in finding the path to making a difference. 

Reid explains that he is "inspired by people, who through their individual efforts, build something at massive scale that changes the world."

The message is to anyone watching, although Reid is a shining star among entrepreneurs, and it is easy to see him directly speaking to our startup community.

"The new generation of entrepreneurs are heavily focused on how they change the world. How do they use technologies, inventions, business models," Reid says. "They are inspired by seeing an opportunity to deploy these tools in order to make these world changes."

Reid asks us to support this new generation of entrepreneurs by inspiring them and helping them access the right resources. 

"True impact in changing the world is scale in two dimensions," Reid says. "One is number of people and the other one is time."

According to Reid, Full Circle Fund, a nonprofit organization based in San Francisco that funds social impact projects and organizations in the Bay Area, makes an impact by innovating on these two vectors -- people and time. 


Engaging a large number of people on systematically valuable things on an ongoing basis will create the most positive impact, Reid says. 


This video was shot and produced for Full Circle Fund and Startuplive.tv by MediaGuns, Inc. and Attachment Media. Thank you to all who contributed to this project.